Logo and business card design for Roberta Janus Photography.

The logo is a combination of two letters J and R. The unity of elements creates a solid and professional look. The refined form reflects the features of the photographer’s works by emphasizing feminine elegance. The negative space which represents ‘j’ top-point reflects the photographer’s attentiveness to the details and thoroughness as well as creativity.
The optical illusion attracts a viewer’s eye.

A business card helps Roberta to establish her brand, which makes her company
more easily identifiable. By including the company’s logo and the contact information
as well as advertising some of her works on the back of the cards, it helps
to reinforce the brand with everyone who views the card.

Logo process: